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Which groups talk the most about which topics? If football friends are fixated on food, marketing managers manic about music, or delivery drivers delirious about dogs, Who? What? When? will show you.
The visualization is in the form of a grid. The columns represent topics that Digital Mirror has detected, based on the data in your email folders, as important or interesting. (If the topic name is abbreviated – as indicated by '...' – you can see the full title by placing your mouse over the name.) Each row represents groups of people that discuss these topics. (You can see details of the membership of each group by placing your mouse over its name.) Each square represents the level of activity of a particular group when discussing a particular topic. The deeper the color of the square, the higher the level of activity. A square with light stripes indicates no data for that topic / group combination for the month. You can animate the visualization by using the timeline playback controls at the top. Clicking on a colored square shows up to five examples of emails that were used as evidence of discussion about the topic by some or all of the associated individuals. More detail
For this visualization, Digital Mirror looks for topics and groups of people that are associated with the greatest amount of discussion. The topics / group pairings with the most discussion are selected for display. Frequent recurrence over time is a factor in selection: a topic that was discussed frequently over a long time is more likely to be selected than one that did not last as long. |
Common Questions
Q.
A.
Digital Mirror uses linguistic analysis of your email to identify topics. It then assigns a
score to each topic to find the best candidates for display. The score is based on the
degree of attention you appear to pay to the topic, as measured using parameters such as
Q.
A.
Digital Mirror looks for groups of names that frequently occur together in the headers of
your emails. It then determines the best candidates for display based on:
Q.
A.
Digital Mirror creates groups that include everyone who participated in a conversation about a
topic. But it is possible that not everyone is included in every single email about the
topic. If that is the case, and Digital Mirror displays such an email in the evidence
panel, that email may not involve every actor in the group.
Q.
A. Parts of the timeline at the top of the visualization may be colored
yellow. This means that no data from the indicated period was used in this visualization. This version of Digital Mirror shows only a limited amount of information, so it is quite possible relevant data was found for this time, but is not being shown. (The timeline animation runs at higher speed through the yellow-colored regions.) Q.
A.
For this visualization, Digital Mirror looks for topics and groups of people that are
associated with the greatest amount of discussion. The topic / group pairings with the
most discussion are selected for display. Frequent recurrence over time is a factor in
selection: a topic that was discussed frequently over a long time is more likely to be
selected than one that did not last as long.
In this version of Digital Mirror, we select no more than five groups and five topics for display. If someone does not appear, it is probably because he or she did not participate in discussion of topics that extended over a long period of time, compared with others that were selected. Q.
A. If you are running Digital Mirror on personal data, please note that this version is optimized for analysis of data in a work or other organizational context. For personal data, it is possible that you may find some of the results less interesting or relevant.
Even if that is not the case, people are sometimes puzzled by the results Digital Mirror presents. But these results are firmly based on the data: if you see something unexpected, it is likely to be because your data suggests something different than your perception. We strongly recommend that you look into the data yourself. In many cases, you can do this by clicking on the specific result in the visualization to bring up an evidence panel that shows some examples that led to the conclusion. In our experience, in the vast majority of cases, the data will support the Digital Mirror result. The challenge is to see yourself as Digital Mirror and others see you. If you have tried and still believe the result is wrong, please let us know. Q.
A. Digital Mirror is designed to create a reasonably wide range of visualizations, not all of which will be applicable to everyone. It is quite likely that, for any individual user, there will not be enough relevant data for every single visualization. This is normal, which is why we provide a sample for you to enjoy! |